Saturday, 18 October 2014

Life's Entropy: first impressions

A beautiful new brand, Life's Entropy, launched this summer to a lot of fanfare. Jane presented a beautiful website, with two eyeshadow collections, cream contours sticks, and an OCC Lip Tar dupe, called Lip Theories. I waited a little bit to make my order, and in fact, I waited so long that by the time it occurred to me that I wanted to put together an order, Jane was on vacation. So I waited until she returned and placed an order for three eyeshadows, a contour stick, and a Lip Theory sample. At the time, Jane was a little backed up - her shop has become very popular very fast! - and so my order shipped out on the longer side of her TAT at the time, though still within. I received it in about a week from when it shipped, as she ships out of New York and that's almost close to me (about a nineteen hour drive).

I was immediately impressed when I opened my package. The packaging is gorgeous - Jane has clearly put a lot of work into her brand from all angles.

Some quick snaps from when I opened the package,

What I ordered:
  • full sized eyeshadow in Just Kitten (with sifter; Jane offers an option to have them without)
  • full sized eyeshadow in Elephantry, My Dear Watson (with sifter)
  • full sized eyeshadow in Happy Annibearsary (with sifter)
  • Particle Contour Stick in Proton
  • Lip Theory Sample in Apoptosis
  • eyeshadow sample in Astral Imprisonment (won't be swatched here, because I hate fussing with sample bags)

Particle Contour Stick

It looks a smidge greyer in real life on my arm, but actually looks like this on my face, so this updated photo I think more accurately reflects my experience.

A light golden ashy brown.

Proton is the lightest shade of the range (because it's so positive!). Perfect for pale skin (NC/W 25 or lighter). Similar to Illamasqua Cream Shadow in Hollow. Best set with powder.

I wear Missha's Perfect Cover BB Cream in #13. Suffice it to say, I'm really pale. I like the idea of these, but I'm pretty sure this is too warm for me. I think I need a straight up grey. I'm still messing about with contouring, since this is the first contouring item I've ever used, and despite the colour on me, it's very easy to use and blend. I'd love to see the range expanded!


Swatches were patted over NARS Smudgeproof Primer.

L-R: Just Kitten, Elephantry, My Dear Watson and Happy Annibearsary

I ended up picking three shadows that appeal to my need for browns. They all look pretty dark on me. They all have subtle differences and are nice neutrals with little twists.

Just Kitten

Dogs are better than cats. Purrr-lease, I'm just kitten.

A medium pink-mauve with strong gold shift. Darkens when swatched over primer. Shimmery. Best used in a patting motion and over a sticky base for maximum effect.

So Jane is right, over the primer, this pulled much browner than it looks in the jar. It still has pinky tones and a beautiful gold shift. The gold disappears when you blend or part too much, so be careful about that.

Elephantry, My Dear Watson

What's gray, has four legs, and a trunk?

A mouse going on vacation. Elephantry, my dear Watson!

Medium khaki-brown (like Asian elephants) with slight silver shift (resembling African elephants). Strong semi-matte finish. Best used in a patting motion and over a sticky base for maximum effect.

This is a really pretty colour, very true to description. Again, the silver shift is a little bit finicky over primer, so I had to be careful with patting it on.

Happy Annibearsary

Teddy bear as an anniversary gift? Overrated. A 'Happy Annibearsary' eyeshadow? See you tomorrow morning.

A shimmery dark reddish brown with strong gold-red shift. Best used in a patting motion and over a sticky base for maximum effect.

This was the nicest one to apply, so pretty and velvety in texture.I got a little bit of gold and deep red in there.

Lip Theory

Bare lips

One coat of Apoptosis, applied with a lip brush.

A vibrant, medium orange coral.

Apoptosis is programmed cell death, often thought of as cell suicide. It sounds irrational but it's a way the body prevents cancer cells from developing. Not only is it cool sounding, it's super important!

I've discovered that all corals tend to pull really red on me. This is no exception. I'm most impressed by these. The eyeshadows are nice, but the Lip Theory is what is making want to go back. I've never used an OCC Lip Tar, so I can't compare, but this was really nice. I applied it over a lip balm, as I do not wear any lip colour without a lip balm underneath, and that kept it a little glossy (and probably from drying and drying out my lips). The first day I wore it, it lasted four hours on my lips, and left a very pretty, vibrant stain for another four. This has continued to be standard. Plus they hold up to me snacking, eating full meals (nothing greasy), drinking copious amounts of water and tea, reapplying my lip balm and generally doing what I do to destroy lip colour.

I also did a look with some of the goods, which you can see in the lip swatch photos. A couple more for you:

Product List

  • Fyrinnae Powder Primer
  • Missha Perfect Cover BB Cream in #13
  • NARS Concealer stick in Chantilly
  • Shiro Fatality Finishing Powder
  • HelloWaffle June Bug blush
  • Maybelline Great Lash Mascara in clear (for brows)
  • NARS Smudgeproof primer
  • Clinique 8-pan Neutral Compliments 2 palette: the white for brow bone, and the light reddish taupe for the lid
  • Life's Entropy Just Kitten (middle of lid and crease)
  • Shiro Sweater Weatther (outer corner)
  • Urban Decay 24/7 pencil liner in Zero
  • Maybelline The Colossal mascara in Glam Black
  • Haunt lip lust in Persian Melon
  • Life's Entropy Lip Theory in Apoptosis
You can check out the Life's Entropy Shop here.

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