Sunday, 19 February 2017

Collection Inventory: Eyeliners, 2017

When I first started wearing makeup regularly, eyeliner was something I skipped. I couldn't figure it out. It's likely 90% of my lack of skill was due to the fact that the one eyeliner I owned was a 99 cent black one from New York Color, which is not a stellar example of eyeliner, but also because I had only ever seen people apply eyeliner with their eyes closed, and I couldn't figure that out. Eventually, I decided to give eyeliner another go, using a fine brush and a dark purple cream shadow from some discount brand at the dollar store. Those shadows were actually amazing - I read about them in some Canadian teen fashion magazine that was published quarterly in the early 2000s that I cannot remember the name of, and neither can the internet, so they were legitimate enough for me to feel safe in forking over my $3.45 to buy them. After several months of this, I decided to try a real eyeliner. Armed with my allowance and some of my mother's Shoppers Optimum points, I marched across the main drag and into the Shoppers where I picked up a couple of different eyeliner pencils. Probably Maybelline and Rimmel, and I seem to remember a Covergirl one from back then too. I was determined to smudge some black eyeliner on my eyes. And after an afternoon of practice, I figured out how to line my eyes with my eyes open, as demonstrated in this post.

And that ushered in a love of eyeliner. This love was intensified once I found my very favourite eyeliner formula, which remains so to this day: the Urban Decay 24/7 pencil liners. They're creamy, easy to work with, don't drag on my eyelid, and stay put on me. I don't line my waterline ever, so these opinions are strictly for the lashline. 

I have branched out a little recently: I got a sample of the Kat von D Tattoo liquid liner and fell in love. I tracked down the Physician's Formula dupe and have been using that almost every day since October. The Sephora Contour pencil liners have a formula very similar to the Urban Decay ones that I love and are half the price. I love my one pot of gel liner from Colourpop, but am much less enamoured with their pencil liners. 

I bounce back and forth from using one workhorse liner every day (like right now) and using a different colour every day. Since I've stopped wearing eyeshadow, I like to use a swipe of coloured liner to liven up my look but still keeping it simple. I've been fortunate in accumulating a lot of different colours: the bulk of my collection is Urban Decay liners, and they come from two sets. I picked up the Black Market set of liners for my birthday when they were out in 2013. They're a set of six deluxe size eyeliners in blackened colours. All of the arm swatches in this inventory make them look terrible, but I swear they aren't.

The other big win was scoring the Ocho Loco 2 set for $30. One solitary Urban Decay liner is $25 now, and I think they were $23 back then. Either way, I read about it on Reddit and then skipped over to Sephora and ordered. It's a set of 8 full sized liners, plus a sharpener. This probably remains the most amazing beauty deal I have ever scored. 

Because of these two sets, I haven't bought a lot of other liners. I've had a few find their way into my hands via Sephora perks and birthday gifts, and a few I've purchased on sale or to try a new formula.

I haven't really reviewed any liners on here, surprisingly, but I'll link to the couple of reviews I know I have kicking around.



  • Physician's Formula Eye Booster 2-in-1 Boosting Eyeliner  + Serum in Deep Brown
  • Colourpop Creme Gel Pencil in Show Me
  • Urban Decay 24/7 Glide-On Eye Pencil in West (mini)
  • Urban Decay 24/7 Glide-On Eye Pencil in Twice Baked
  • Urban Decay 24/7 Glide-On Eye Pencil in Roach


  • Urban Decay 24/7 Glide-On Eye Pencil in Riot (mini)
  • Urban Decay 24/7 Glide-On Eye Pencil in Tornado


  • Sephora Collection Contour Eye Pencil 12hr Wear Waterproof in Snakeskin Dress
  • Urban Decay 24/7 Glide-On Eye Pencil in Mars
  • Sephora Collection Contour Eye Pencil 12hr Wear Waterproof in Summer Cruise
  • Urban Decay 24/7 Glide-On Eye Pencil in Deep End


  • Colourpop Creme Gel Pot in DTLA
  • Urban Decay 24/7 Glide-On Eye Pencil in Ultraviolet
  • Urban Decay 24/7 Glide-On Eye Pencil in Ink (mini)
  • Sephora Collection Contour Eye Pencil 12hr Wear Waterproof in My Boyfriend's Jeans

Overall, I'm pretty happy with the state of my eyeliner collection. I do want to cut down the number of black liners I have, because really, how many do you need? The Marc Jacobs and the NARS aren't my preferred formula - both are a little too stiff and draggy - but are minis and should be easy enough to finish. I just cracked open a new tube of the Physician's Formula liner because my original ones was drying up/almost finished, so I think it's safe to say that's now a staple. I have bought more eyeliners than usual in the last year, but as long as I keep in mind that I have a really great selection of colours that I can work with, I should stay on this side of sane when it comes to liners. 

And only tangentially related: but eyeliners officially have the longest, most obnoxious names in all of makeup. 


  1. They DO have the longest, most obnoxious names! What's up with that?

    I've been looking for a good cobalt liner for a while. Which of the blues is your favorite?

    1. Maybe it's because of the fact that they're second cousins to a pencil crayon and they have to pretend they're all advanced, when really, how much can you improve upon pencil liner at this point?

      I really like Ultraviolet. This picture isn't a good shot of it (ugh, I might retake these), but it's got this fine shimmer in it that makes it catch the light in the loveliest way. But My Boyfriend's Jeans has been in a code on Sephora (Canada at least) pretty consistently for over a year now, so I'd look for that first. The mini is a pretty decent size.

    2. Thanks! I doubt I'd wear a cobalt liner often enough to justify the UD price, so I'll check out the Sephora one.

  2. I used to wear eyeliner way more than eyeshadow, but in the last couple of years I reversed that for some reason. I need to get back into my eyeliner, because I have at least as many as you, and I always like how they look when I use them. I just bought that PF liquid liner for the first time last week, and it's so good!! I'm really impressed.

    1. It's amazing! So fine and easy to use, sets well and doesn't budge. And half the price of the Kat von D. I'm pretty skeptical about the serum aspect, but it's still a great eyeliner.

  3. Have you ever checked out the Ulta Gel ones? I find that they're even better than the Sephora or Urban Decay ones and the color selection is fantastic. I think it's one of the best/most little known drugstore dupe secrets!

    1. No, I haven't - no Ultas in Canada. If I find myself south of the border, I'll look into them,

  4. I'm totally the opposite with pencil liner: I only use it to tightline, never on my lashline. I've never found a single pencil liner formula that didn't transfer when I put it on my upper lashline! I'm pretty casual when it comes to pencil liner. I think every single one I have was either a gift or included in a palette. And I've been loyal to the same liquid liner for like 4 years now, so I'm pretty boring. You're kind of making me want a good turquoise liner, though!

    1. A good turquoise liner is always a good purchase!


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