It's described as "rose terracotta." I picked a safe colour, that rosy brown MLBB just in case - it's easier to get used to a new formula, I think, when picking a safe colour. Unless, of course, you're going for a statement lipstick. But for $32, I'm looking for more of a workhorse kind of lipstick. I want to wear it, and wear it often. And of course, I do love this specific colour family maybe a little too much.
It's a perfect colour for work. And for my partner's grandfather's 90th birthday last weekend - there were family photos, a formal party at the town curling club (three things I learned about turning 90: over 200 people will attend your party in a town of like 600; you will get enough in Tim cards to buy coffee and doughnuts for your friends for an entire year; and your grandchildren and their spouses will probably sneak out to the parking lot to drink the beer they stashed in their trunks upon learning that we didn't pay for the bar to be open. Ah, rural New Brunswick), and a later informal family party at the house. It wore well through all of that, though I did reapply three or four times over twelve hours. Admittedly, I ate and drank pretty much constantly that whole time.
The Luminous Cremes were criticized for having a lot of slip, and for people who prefer firmer, matter formulas, the Amuse Bouche line will appeal more. I find it to be slightly less moisturizing than the Luminous Cremes, but still on the end of more moisturizing lipstick formulas.
One swipe of Verbena. I find it's pulling more pink on me in pictures than it is in real life.
The formula wears really well. It's smooth, it doesn't highlight dry patches or sink into my lip lines. It's also a very light formula, so easy to forget you're wearing lipstick - this could be bad with a darker colour. You have been warned.
The thing I don't find that great is the very strong citrus scent. It's frankly overbearing. It doesn't taste like anything, which is what I demand in my lipsticks. (Aside to Givenchy: if you're going to charge those prices, your lipstick shouldn't taste like waxy roses.) The scent takes a few minutes to dissipate and once it goes away, it's an excellent lipstick but the overwhelming citrus scent isn't that pleasant to me. It's like a weird grapefruit-lemon-orange scent which in theory sounds great but is not. It's not the worst ever, but it's a con that slightly dampens my enjoyment of this lipstick.
I looked for dupes in my collection, because I just knew I had to have one. The closest I've found in HelloWaffle Technic, which is almost identical, though it was limited edition so this is actually not that helpful.
L-R: MAC Viva Glam VI, Bite Verbena, Lancome Shine Lover in Twisted Beige, HelloWaffle Technic
In short: the Amuse Bouche formula is pretty good. Maybe even better than the Luminous Cremes (to be later fully decided). It's made in Canada. If it would not smell like a weird citrus salad, it would be perfect. But alas, we can't have everything. Or at least lipsticks that don't smell ridiculous.