The Fenty Beauty Gloss Bomb Universal Lip Luminizer in Fenty Glow (do you get more points if you have extra long product names?) is described as a "shimmering rose nude." I assume that Fenty Beauty plans to come out with more shades of these at some point, since they bothered to name the only shade that came out at launch. But since there's only one, most people I've seen talking about it have been calling it the Fenty gloss. I'm guilty of that too, since that name is so effing long, but the librarian in me knows this will be a problem when people try to find reviews later and the shade range has expanded.
The applicator is enormous.
(It's also why I have such a problem with Instagram tags. There are SO MANY ways people could search for something! So stressful sometimes. It's possible I spend too much time thinking about this. Controlled vocabularies are so needed.)
The Fenty gloss reminds me a bit of the Shiro Snow Bunny lip gloss I had from the Indie Memory Box, though sheerer. It's comfortable and lightly moisturizing. Because it's so sheer, it doesn't wear away unevenly. I got about three hours before I had to reapply it, while doing regular snacking/drinking/talking incessantly.
Swatched heavily, sheered out.
It's probably universal because it's so sheer. Not because there's an actual universal colour.
It smells like peaches and vanilla, very similar to Arcana Peaches Crave Vanilla - it reminds me a lot of that perfume, and seems to have a tiny bit of sweetener in it so that you get a bit of the taste. It's like a throwback to Lip Smackers gloss, but a more adult version, for those who still want to wear gloss but also need to be a professional.
Indirect natural lighting.
My one huge gripe with this product is how bulky the tube is. Here it is pictured with a bunch of other lip products.
L-R: Colourpop lip gloss (2.4g), Wet n Wild Liquid Catsuit liquid lipstick (6g), Fenty Gloss Bomb (9ml), DreamWorld Cosmetics Ectoplasmic Lips (11g), Fyrinnae Magic Whipped Metallic (3ml), Sephora Cream Lip Stain (5ml), Bite Prismatic Pearl Creme Lip Gloss (4.14ml)
The Fenty gloss is 9ml, which is a lot of gloss. Most liquid lip products, as you see above, have much less (but also have bulky packaging too). But the tube is especially short and wide, and I'd honestly rather have less gloss and a thinner tube. Gloss isn't a product that keeps forever, you know? If this was the only thing I wore everyday, I could see using it all up in a reasonable amount of time. And maybe that's the goal of it, to be an everyday, multi-occasion kind of product. Who knows.
The Fenty gloss is nice. It's a really solid gloss. Does it deserve the hype it's been getting? Probably not. If you have a gloss formula you like already, you can probably pass on this. I like it, I'm glad I bought it, but it would have been fine to skip it.